Gap, one of the world’s most iconic apparel and accessories brand and Athleta, the sportswear brand of US apparel retailer Gap, has announced to accelerate the use of more sustainable fibres in apparel production within the next five years. These new commitments are the latest advancement in Gap Inc.’s journey to integrate more sustainable product innovation.
Gap has made an announcement to obtain 100% of its cotton from more sustainable sources by 2021. Athleta, whose assortment predominantly features technical fabrics, today declared a series of sustainability goals including a commitment to use fibres that are better for the planet: by 2020, 80% of the brand’s apparel materials will be made with sustainable fibres.
To achieve its new cotton goal, Gap will continue to partner with Better Cotton Initiative (BCI). BCI works with farmers around the world to improve cotton production for the people who cultivate it, the environment, and the cotton sector’s future. The brand sourced 3.8 million pounds of Better Cotton for Spring 2017 product. Gap’s new commitment will also include the use of other sustainable cotton such as organic, recycled and American-grown.
Athleta has been working to aggressively increase its use of sustainable materials over the last two years by converting materials to recycled synthetics and organic cotton. These more sustainable fibres are transformed into high-quality, high-performance fabrics in many of Athleta’s signature styles. The brand will meet its new 2020 goal through a focus on partnering with fibre and manufacturing suppliers on innovative solutions. In 2016, seven million plastic water bottles were diverted from the landfill because of Athleta’s use of recycled polyester.