Changing business models and companies' decision to reduce their inventories are reasons to go in for customisation, one of the main advantages of digital printing. Companies are going for lesser inventories, faster response time and different designs by focusing on many designs in a short span of time, which can be achieved with digital printers.
Printing machines are also becoming environment-friendly as they curb water wastage, reduce power consumption and virtually eliminate pollution. The printing process adopted by roll-to-roll machine is clean and sustainable. It uses bio-degradable water based ink. Moreover, since no extra power is needed for the steaming and drying processes, this printing is energy-efficient as well.