Expansion of Euro-Mediterranean Markets  

Expansion of Euro-Mediterranean Markets  

photo courtesy of premierevision

At the Parc des Expositions de Paris Nord Villepinte this coming September, one of the highlights of Première Vision Paris will be the development of a transversal manufacturing offer, to meet the needs of changing markets seeking complementary and more diversified sourcing solutions. The strategy is to enrich the sourcing offer in terms of geographic regions, as well as market segments and product specificities.

A specialised space called The Sourcing Connection is the Asia Pacific Sourcing Show that integrates Première Vision Paris as a specialised space. The show offers a unique selection concept to guarantee brands that exhibiting companies is compliant with the market standards as confirmed by an audit by Bureau Véritas.

Première Vision Manufacturing area presents the techniques and know-hows of manufacturers from the Euro-Mediterranean basin and Indian Ocean. Every season, this selection of fashion-manufacturing specialists provides solutions regarding fabrication, supply chains and services to fashion, lingerie, sports and accessories brands. They represent proximity sourcing, enabling rapid responses and greater control of manufacturing quality.

The show has been reorganised in February to offer a broken-down activity sector so buyers can quickly grasp and locate the manufacturers they desire. An increasingly uncertain economic and consumer environment, order writers are committing themselves less in advance and are increasingly turning to Euro-Mediterranean sourcing.

The Mediterranean countries gained a significant market share. In 2016, European clothing imports totalled EUR 81 billion, a figure equivalent to that of 2015. For a change, Asia’s market share fell slightly, but still largely constitutes the number one sourcing zone. It went from 76.9% in 2015 to 76.4% in 2016. Imports from China-Hong Kong decreased by 7.5% in value, while imports from Bangladesh and Cambodia climbed, 8.4% and 14.2% respectively.