Global Fashion Agenda has announced the joining of Bestseller as its new strategic partner. In collaboration with other strategic partners, Global Fashion Agenda aims to mobilise the global fashion system to change the way we produce, market and consume fashion. Global Fashion Agenda operates as a leadership forum steering global sustainability conversation.
The global non-profit organisation has been working to set a common agenda and direction for the industry to focus on sustainability in the segment of fashion. Together with strategic partners — H&M, Kering, Target, Sustainable Apparel Coalition and Li & Fung, Global Fashion Agenda is helping the fashion industry gain full transparency on where the largest potential in sustainability lies and how to capture this through concrete actions.
As a strategic partner, Bestseller will advise on the strategic direction and help shape the operational focus of Global Fashion Agenda. Furthermore, the company will provide expert opinion and input for the development of sustainability recommendations for fashion businesses.