Indian Women’s Buying Power

Indian Women’s Buying Power

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Although there are more men than woman, it is predicted that women’s clothing will overtake men’s  by 2025 in India.

The market share of women’s clothing claimed significantly since 2015, and it has grown at a rate of 11 per cent per annum in the luxury branded segment. Branded clothing for women is likely to grow at the rate of 20 per cent, which will lead to the segment claiming a 40 per cent share.

The growth of the market can be attributed to the entry of foreign labels in the India market, as well as the rising number of working women and their increasing spending power. Add to this the shift to ready-to-wear shopping and ease of retail trade and the prediction does seem realistic.

The ease of payment, visual merchandising and seamless shopping and delivery experience will also help in the growth of the women’s sector in the future. A shift has also been observed from traditional sarees to western wear and ethnic wear which are growing at the rate of 11 per cent and 17 per cent, respectively.