The sportswear industry in Indonesia has seen an increase in export sales and foreign investment. The relatively stable global demand has fuelled the growth of the industry as most sportswear products manufactured in Indonesia are exported overseas.
The domestic market is also becoming an area of increased focus as the country’s growing middle-class comes to the forefront. In general sports have increasingly gained popularity in Indonesia along with the rise of a young and more health-conscious population. Sports in Indonesia have now evolved beyond just physical exercise to becoming a source of entertainment and a lifestyle. This has boosted demand for various sportswear products especially in urban areas.