Jharkhand is mulling aggressive initiatives to promote and market its ethnic textile and handloom products in a bid to help its large indigenous community of artisans to obtain a major pie of the rapidly growing national and global textile market.
An event called 'Opportunities in the Textiles, Apparel, Footwear & Fashion' was recently held in the state. During the event the state government's efforts, led by Jharkhand Silk Textile and Handicraft Development Corporation Ltd (Jharcraft), were discussed along with emerging opportunities in the textile, apparel, footwear and fashion sector at the event. The seminar brought together various stakeholders and reputed dignitaries in the fashion, textiles, footwear and apparel sector, during the India Fashion Week 2017, to discuss insightful propositions on finding newer markets for products handcrafted by artisans.
Jharcraft is a government of Jharkhand undertaking formed to initiate steps to provide sustainable livelihood opportunities in the rural areas, based on sericulture, handloom, handicraft and other allied activities. The seminar held at the venue of India Fashion Week showed the way forward for diverse sectors such as fashion garments, textile and footwear.