‘Knit For You’ Customization from Adidas

‘Knit For You’ Customization from Adidas

photo courtesy of adidasknitforyou

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Leading sportswear brand Adidas recently launched a three-month initiative called Knit for You, where shoppers could design a sweater, have a body scan to determine fit and get it knitted by a state-of-the-art Stoll flat knitting machine within several hours.

Led by a consortium of private and public entities and supported by the German government, the Knit for You pop-up store in Berlin aimed to explore localised production while empowering individuals with interactive technology to co-create bespoke garments.

While the Knit for You shop in Berlin was temporary, Adidas is now gathering feedback and is looking at the concept as a building block for its future manufacturing and retail vision. The company is also working on several initiatives to cut the time to market, which is currently around 12 months for most sneaker companies, including opening factories mainly operated by robots in Germany and the US.

Adidas wants half of its products to be made in a faster time frame by 2020, which it expects will increase the proportion of products sold at full price.