Nike’s Take on the Sports Bra

Nike’s Take on the Sports Bra

photo courtesy of nike

Leading sportswear brand Nike has developed a new performance bra, based on the company’s famous Flyknit construction technology, which helps hold shape of the bra while facilitating precise zones of greater or less support and breathability.

The right sports bra can be the difference between a great workout and no workout at all. The response was unanimous, with women wanting a bra that provides total support for a variety of activities and one that keeps them cool and dry without sacrificing comfort.

The bra is constructed with an ultra-soft nylon-spandex yarn that form fits to your body, using two single-layer panels that are assembled for a seamless feel. This Flyknit process also enabled designers to combine encapsulation (which have separate cups for each breast) with compression (which holds the breasts close to the body), offering the shape, support and comfort without the addition of components like wires, pads, stabilizers and elastics.

The result is a significant reduction in materials and seams: The Nike FE/NOM Flyknit Bra has two panels and a binding (other high-support Nike bras can have up to 41 pieces and 22 seams) and is 30% lighter than any other in Nike’s line.

Nike is launching three other new bras this season for 30 total styles – its most expansive bra collection to date. Sizing will span from from 32 A to 38 E, and will offer light-, medium- and high-support options.