Garment exporters from Nigeria are encouraged to stimulate trade according to the USAID West Africa Trade and Investment Hub. Nigeria is closer to the US compared to Asia, it has a geographic advantage and the relatively low wage cost in Nigeria is also an advantage for the country.
The market in the US is diverse and more than 50 million people spend $1,000 each on an average, annually on garments. Garment manufacturers can increase their trade with the US market by improving their productivity and quality. The culture and designs of the country can also help to create demands in niche markets.
The importance of certification was addressed by Emmanuel Odonkor, Trade Hub apparel value chain specialist. He along with William Addo, finance and investment specialist, informed the participants about the importance of Worldwide Responsible Accredited Production (WRAP) certification, which is a requirement for many international apparel retailers. They also educated participants regarding the preparations for trade shows and how to get finance to expand operations.