Orient Befit Licensed To Use Invista’s Trademark

Orient Befit Licensed To Use Invista’s Trademark

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photo courtesy of orient befit

Invista, an ingredient branding leader and owner of the Coolmax brand, has entered into a licensing agreement with Orient Befit. According to the agreement Orient Befit may use Invista’s trademark for manufacturing, marketing, advertising, promotion, sale and distribution of licensed products through online global channels, and through offline channels in China.

The license agreement commends on July 1, 2017 and will remain valid for seven years. The announcement was made by Zhejiang Orient Befit Socks Corporation at a global launch event for its new Coolmax Performance Socks.