Pantone has been the universal colour leader for more than 50 years, and has chosen GREEN to be the colour for 2017.
Green is a refreshing and revitalizing shade symbolic of new beginnings. Specifically, Pantone’s Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
Nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many colour combinations.