Denim manufacturer ISKO’s fourth edition of ISKO I-SKOOL, the out-of-the-box educational project involving some of the most important schools on an international level, a talent award for students of design and marketing, along with Creative Room, its Italian style and design think-thank, has announced new details on the contest and seminar.
Ana Maria Sierra from Colegiatura Colombiana is the winner of the ISKO I-SKOOL Denim Design Digital Shortlist, the Facebook competition that asked the virtual audience to pick a favourite project to send to the finals.
The denim seminar, the first of ISKO I-SKOOL’s educational activities, was hosted in the Creative Room’s headquarters in Castelfranco Veneto (Italy) from March 13 to 15, 2017. It saw the participation of all the shortlisted students, with the goal of learning about the supply chain. The three-day seminar was held thanks to the invaluable contribution of some of the project’s prestigious partners: Lenzing, Itema, Reca Group, Tonello, Swarovski, and Betabrand.
During their first three “Indigo Days”, contest participants got an up-close look at many aspects of the denim industry. Marco Lucietti, global marketing director ISKO, opened with an overview then students learned and experienced all the steps of denim production, from cotton bolls to the latest washing technologies and forecasting trends. This real indigo experience will be crucial for their project focused on the creative theme “Genderful”, a celebration of the new, inclusive ways to conceive the multiple forms of self-expression, that are now overtaking normative gender categories for the promotion of new and evolving forms of gender identity.
Students will be working on one of the hottest topics in contemporary industry, sustainability. Consumers are constantly more conscious about what they buy: environmental protection and the increasing consumer attention to the company’s choices are two central issues for modern producers of fashion. Basically, when they can, consumers choose eco-sustainability, because it is increasingly seen as being cool and smart; a symbol of a gratifying lifestyle. Given these premises, students are asked to think about the relationship between fashion and sustainability and have to design a marketing strategy for such a product, complete with tactical activities.
The marketing award of the fourth edition of ISKO I-SKOOL has also summoned some of the most important international institutions of this field like POLIMODA (Florence, Italy), Sapienza University (Rome, Italy), Politecnico di Milano (Milan, Italy), Università Commerciale Luigi Bocconi (Milan, Italy), Milano Fashion Institute (Milan, Italy), AMFI – Amsterdam Fashion Institute (Amsterdam, Netherlands), and FIDM – Fashion Institute of Design and Merchandising (Los Angeles, USA).