Primark has made sustainable cotton a permanent fixture in its stores with the launch of its first sustainable cotton pyjamas for women. The range of 16 different women’s pyjamas will be on sale across Primark’s stores. These pyjamas are made from cotton purchased directly from female farmers participating in its sustainable cotton programme.
Primark has partnered with agricultural experts CottonConnect and the Self-Employed Women’s Association (SEWA) since 2013, to train female farmers in India, a key sourcing country for Primark, in sustainable farming methods. Primark began the programme with an ambition to introduce the sustainable cotton into product. The programme trains female farmers in sustainable farming methods so they minimise the impact on their local environment and improve their livelihoods through increased income. Farmers are trained in the most appropriate farming techniques for their land, from seed selection, sowing, soil, water, pesticide and pest management, to picking, fibre quality, grading and storage of the harvested cotton.
Introduction of sustainable cotton pyjamas has marked the next stage of long-term association of Primark with CottonConnect and SEWA to improve livelihoods in rural India. Their long-term ambition is to ensure that all the cotton they use is sustainably sourced. There has been a concerted effort in countries including India to support the livelihoods of those working on the land. Like other retailers, they rely on cotton farmers working in rural India to produce their most important fibre. Through the partnership with CottonConnect and SEWA, cotton has come from sustainable sources because it has been tracked through their supply chain. It’s a first step towards achieving a long-term goal.